Finding The Right Agent
- Find an agent you have already heard about. Your agent should be visible in the marketplace and in your community and be known as a local expert running a successful business.
- Go with an agent you genuinely like. Your agent should make an effort to get to know you, understand your values and what you need to achieve from the sale in terms of price and timing and what it means for your life and your family – not just get you signed up and do a hard sell.
- Marketing is the key in quiet markets. There are no longer plenty of buyers out there so your agent has to have strong skills and work hard to get you a result. Watch out for agents who say you can get a top result by cutting back on your marketing spend. In a quiet market you need to attract every person who is vaguely interested in your home and that includes passive marketing such as newspaper advertising and online campaigns eg: facebook, youtube etc.
- Go with an agent who has a good track record of pricing accurately. Check out their track record, looking at what they have sold, how long it was on the market and what they quoted it at.
- Go with an agent who will tell you what you “need” to hear – not what you “want” to hear: The best agents will tell you the truth about the price – which might hurt – and the truth about time on market. You need to be ready for that! The worst agents are quick to assure you before you list with them that sure, they will get you the price you want even if it is not realistic. They will then call you a couple of weeks later to tell you the market has suddenly “slowed” and they need to revise the price.
- The cheapest agent is the one who gets you the best price – not the cheapest commission. Like in most elements of life you get what you pay for in real estate. A good agent should be able to justify their commission level and show you why they are worth that amount.
- Look for an agent with top negotiating skills. In a quieter market the skills of your agent to bring buyers to a price you can accept are the key. The way to test the agents negotiation skills are to consider how he or she is handling you as a vendor – do you feel you are being managed firmly but fairly and your agent is trustworthy and a great communicator who understands your needs and will fight in your corner for that result? Or do you feel hectored and that they just want you to take the lowest price and go away so they can sell something else.
- Be a smart client. Most vendors worry agents are going to rip them off or charge them too much to get a substandard result. This is understandable as your home is your most valuable asset and you want to protect that investment and get the best for your family. But the only way to do that is to be a smart client and base your decisions on knowledge, not fear. Do your homework. Research properties similar to yours to find out what they are achieving at sale and check out those that are on the market to see what your competition is like. Look for an agent that wants you to be as informed as you can – not keep you in the dark. At RE/MAX Northern Beaches Narrabeen we believe it is a fine quality to be honest, but it is also very important to be right. Call Jason Martin or Nicholas Scarf for an obligation free market estimate today 9913 3200.